Featured on Upstream's
The Indisposable Podcast™

The Reuse Revolution
Is Alive

A conversation with rCup’s Michael Martin
and Keiko Niccolini

r.Cup Press

We’re excited to share all the good press we’ve had recently.

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GreenBiz

Setting the standard for reusable packaging

In the years leading up to the COVID-19 pandemic, reuse gained traction. Back in 2019, Berkeley, California, for one, established an ordinance for restaurants to make the switch to reusable foodware. That includes utensils, plates, cups and even smaller items such as sauce containers.

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The Colorado Sun

Colorado concert halls and ski areas are tossing one-time plastic cups

The party-scene staples will become a thing of the past as washable plastic and aluminum cups take over bars

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9News

4 Denver music venues to use new reusable cup system

Concert promoter AEG Presents has announced a new plan to remove single-use plastic at all of its Denver venues. AEG Presents said it is partnering with reusable cup system r.Cup on a new wash hub facility in Denver.

r.cup featured on esgx episode 46

ESGX Livestream

Saying Goodbye to Single-Use Plastic

Featuring Keiko Niccolini. Join Philippe Cousteau (cofounder of EarthEcho International), Tom Szaky (founder of TerraCycle and Loop) and Matt Prindiville (CEO of Upstream) to explore how we can work together to end the tide of single use plastic that is damaging our oceans.

r.ware featured on nations restaurant news

Nation's Restaurant News

The creators of r.Cup have a new solution for the disposable to-go packaging problem

“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin

r.cup featured on upstream reuse to go

Upstream

Reuse To Go: Innovations in Takeout and Delivery

If you’ve ordered takeout or delivery from a local restaurant, you’ve had the same experience over and over: your delicious meal is being served in a disposable container that’s used for a matter of minutes and then thrown away.

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POLLSTAR

Earth Day Special Guest Post: Our Time To Shine

Our inability to gather at the altar of music, to share in the joy of its many communal gifts, has taken a toll on us all, especially the tens of thousands of brilliant, committed members of this industry.

r.cup and live event sustainability

VENUES NOW

EARTH DAY: SUSTAINABLE EFFORT?

In light of the coronavirus pandemic, must sustainability take a back seat to health and safety when it comes to public assembly facilities and the events they house?

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SUSTAINABILITY TODAY

Redefining Live Events, One Reusable Cup at a Time

Veteran music producer and environmentalist solution innovator Michael Martin put his love of live concerts and the planet together.

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PRI NEWS

Mick Jagger wants you to stop throwing away your plastic cups

“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin

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BILLBOARD

U2: The Little Things...

“a Minnesota-based company is working with bands like to develop an alternative that creates zero waste, generates additional income for the participating venues and gives fans a souvenir they can take home.”

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POLLSTAR

Q’s With Jack And Kim Johnson on Sustainable Concerts Working Group's BYOBottle Campaign

“Like a reusable cup program: A theater could implement that easier than an amphitheater or stadium.”

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THRIVE GLOBAL

Social Impact Heroes: How Michael Martin and r.Cup are inspiring communities to reduce their use of single-use plastics

The world is in a plastic crisis. We are all eating a credit card size worth of plastic every week! 

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U2.COM

U2 News: Going Green Part 2

The r.Cup is much more than just a cup – it’s the latest in a series of initiatives  aimed at  reducing and mitigating the environmental impact of touring with a rock’n’roll show.

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BILLBOARD

Industry Leaders Discuss What They're Doing to Make Concerts More Sustainable at Billboard Live Music Summit

“r.Cup CEO moderates panel on what he and others are doing to make concerts more sustainable”

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GREEN SPORTS BLOG

r.Cup CEO is interviewed by Green Sports Vlog on launching r.Cup and pioneering the sustainable concert space

I wanted to have a positive impact on the health of people and the plantet”

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CBS NEWS

St. Augustine Amphitheater makes historic change in live music industry

r.Cup is one of many small changes that… will make a lasting impact in our comunity

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CBS NEWS MINNESOTA

First Avenue Tests Out Reusable Beer Cup

“r.Cup seems to make a lot of sense”

FAST COMPANY recognizes r.Cup on their list of "2020 World's Most Innovative Companies"

“It’s a huge honor to be recognized as a top innovator in the live event industry by such an esteemed media brand and editorial team,” said Michael Martin, r.Cup Founder and CEO. “I’m proud of our strong heritage in sustainability and that we’re consistently pushing for industry change by offering new solutions like r.Cup.”