Featured on Upstream's
The Indisposable Podcast™
The Reuse Revolution
Is Alive
A conversation with rCup’s Michael Martin
and Keiko Niccolini
r.Cup Press
We’re excited to share all the good press we’ve had recently.
ESGX Livestream
Saying Goodbye to Single-Use Plastic
Featuring Keiko Niccolini. Join Philippe Cousteau (cofounder of EarthEcho International), Tom Szaky (founder of TerraCycle and Loop) and Matt Prindiville (CEO of Upstream) to explore how we can work together to end the tide of single use plastic that is damaging our oceans.
Nation's Restaurant News
The creators of r.Cup have a new solution for the disposable to-go packaging problem
“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin
Upstream
Reuse To Go: Innovations in Takeout and Delivery
If you’ve ordered takeout or delivery from a local restaurant, you’ve had the same experience over and over: your delicious meal is being served in a disposable container that’s used for a matter of minutes and then thrown away.
POLLSTAR
Earth Day Special Guest Post: Our Time To Shine
Our inability to gather at the altar of music, to share in the joy of its many communal gifts, has taken a toll on us all, especially the tens of thousands of brilliant, committed members of this industry.
VENUES NOW
EARTH DAY: SUSTAINABLE EFFORT?
In light of the coronavirus pandemic, must sustainability take a back seat to health and safety when it comes to public assembly facilities and the events they house?
SUSTAINABILITY TODAY
Redefining Live Events, One Reusable Cup at a Time
Veteran music producer and environmentalist solution innovator Michael Martin put his love of live concerts and the planet together.
PRI NEWS
Mick Jagger wants you to stop throwing away your plastic cups
“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin
BILLBOARD
U2: The Little Things...
“a Minnesota-based company is working with bands like to develop an alternative that creates zero waste, generates additional income for the participating venues and gives fans a souvenir they can take home.”
POLLSTAR
Q’s With Jack And Kim Johnson on Sustainable Concerts Working Group's BYOBottle Campaign
“Like a reusable cup program: A theater could implement that easier than an amphitheater or stadium.”
THRIVE GLOBAL
Social Impact Heroes: How Michael Martin and r.Cup are inspiring communities to reduce their use of single-use plastics
The world is in a plastic crisis. We are all eating a credit card size worth of plastic every week!
U2.COM
U2 News: Going Green Part 2
The r.Cup is much more than just a cup – it’s the latest in a series of initiatives aimed at reducing and mitigating the environmental impact of touring with a rock’n’roll show.
BILLBOARD
Industry Leaders Discuss What They're Doing to Make Concerts More Sustainable at Billboard Live Music Summit
“r.Cup CEO moderates panel on what he and others are doing to make concerts more sustainable”
GREEN SPORTS BLOG
r.Cup CEO is interviewed by Green Sports Vlog on launching r.Cup and pioneering the sustainable concert space
I wanted to have a positive impact on the health of people and the plantet”
FAST COMPANY recognizes r.Cup on their list of "2020 World's Most Innovative Companies"
“It’s a huge honor to be recognized as a top innovator in the live event industry by such an esteemed media brand and editorial team,” said Michael Martin, r.Cup Founder and CEO. “I’m proud of our strong heritage in sustainability and that we’re consistently pushing for industry change by offering new solutions like r.Cup.”
