r.Cup logo

FAST COMPANY recognizes r.Cup on their list of "2020 World's Most Innovative Companies"

“It’s a huge honor to be recognized as a top innovator in the live event industry by such an esteemed media brand and editorial team,” said Michael Martin, r.Cup Founder and CEO. “I’m proud of our strong heritage in sustainability and that we’re consistently pushing for industry change by offering new solutions like r.Cup.”

r.Cup Press

We’re excited to share all the good press we’ve had recently.

jagger_crop

PRI NEWS

Mick Jagger wants you to stop throwing away your plastic cups

“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin

r-cup-2019-billboard-1548-1024x677

BILLBOARD

U2: The Little Things...

“a Minnesota-based company is working with bands like to develop an alternative that creates zero waste, generates additional income for the participating venues and gives fans a souvenir they can take home.”

851bcdf8-7134-4edf-ad27-957cd43b55a8-qwjackjohnson

POLLSTAR

Q’s With Jack And Kim Johnson on Sustainable Concerts Working Group's BYOBottle Campaign

“Like a reusable cup program: A theater could implement that easier than an amphitheater or stadium.”

michael martin

THRIVE GLOBAL

Social Impact Heroes: How Michael Martin and r.Cup are inspiring communities to reduce their use of single-use plastics

The world is in a plastic crisis. We are all eating a credit card size worth of plastic every week! 

rcup_u2

U2.COM

U2 News: Going Green Part 2

The r.Cup is much more than just a cup – it’s the latest in a series of initiatives  aimed at  reducing and mitigating the environmental impact of touring with a rock’n’roll show.

Panelists-for-Beyond-Plastic-Music-and-Business-of-Social-Change-billboard-touring-conference-billboard-1548-1024x677

BILLBOARD

Industry Leaders Discuss What They're Doing to Make Concerts More Sustainable at Billboard Live Music Summit

“r.Cup CEO moderates panel on what he and others are doing to make concerts more sustainable”

McCartney-1

GREEN SPORTS BLOG

r.Cup CEO is interviewed by Green Sports Vlog on launching r.Cup and pioneering the sustainable concert space

I wanted to have a positive impact on the health of people and the plantet”

cbs 47 rcup

CBS NEWS

St. Augustine Amphitheater makes historic change in live music industry

r.Cup is one of many small changes that… will make a lasting impact in our comunity

cbs news rcup

CBS NEWS MINNESOTA

First Avenue Tests Out Reusable Beer Cup

“r.Cup seems to make a lot of sense”

r.Cup makes impact simple.