FAST COMPANY recognizes r.Cup on their list of "2020 World's Most Innovative Companies"
“It’s a huge honor to be recognized as a top innovator in the live event industry by such an esteemed media brand and editorial team,” said Michael Martin, r.Cup Founder and CEO. “I’m proud of our strong heritage in sustainability and that we’re consistently pushing for industry change by offering new solutions like r.Cup.”
r.Cup Press
We’re excited to share all the good press we’ve had recently.
SUSTAINABILITY TODAY
Redefining Live Events, One Reusable Cup at a Time
Veteran music producer and environmentalist solution innovator Michael Martin put his love of live concerts and the planet together.
PRI NEWS
Mick Jagger wants you to stop throwing away your plastic cups
“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Martin
BILLBOARD
U2: The Little Things...
“a Minnesota-based company is working with bands like to develop an alternative that creates zero waste, generates additional income for the participating venues and gives fans a souvenir they can take home.”
POLLSTAR
Q’s With Jack And Kim Johnson on Sustainable Concerts Working Group's BYOBottle Campaign
“Like a reusable cup program: A theater could implement that easier than an amphitheater or stadium.”
THRIVE GLOBAL
Social Impact Heroes: How Michael Martin and r.Cup are inspiring communities to reduce their use of single-use plastics
The world is in a plastic crisis. We are all eating a credit card size worth of plastic every week!
U2.COM
U2 News: Going Green Part 2
The r.Cup is much more than just a cup – it’s the latest in a series of initiatives aimed at reducing and mitigating the environmental impact of touring with a rock’n’roll show.
BILLBOARD
Industry Leaders Discuss What They're Doing to Make Concerts More Sustainable at Billboard Live Music Summit
“r.Cup CEO moderates panel on what he and others are doing to make concerts more sustainable”
GREEN SPORTS BLOG
r.Cup CEO is interviewed by Green Sports Vlog on launching r.Cup and pioneering the sustainable concert space
I wanted to have a positive impact on the health of people and the plantet”
