As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Michael Martin.
r.Cup CEO is interviewed by Green Sports Blog on launching r.Cup and pioneering the sustainable concert space.
“The live-event industry goes through more than 4 billion single-use cups a year. At a typical stadium event, you could see 100,000 [or] 200,000 cups thrown out,” says Michael Martin, r.Cup CEO."
"r.Cup is one of many small changes that ...will make a lasting impact in our community.” —Elizabeth Pace, Action News Jax (CBS)
"r.Cup, seems to make a lot of sense" —Frank Vascarello, WCCO TV Anchor
"r.Cup is a cool company that is doing something really cool when it comes to concert venues.” — Henry Lake, WCCO Radio Host
“This is truly groundbreaking. We are incredibly excited to host the r.Cup residency program, as it virtually eliminates single-use plastic cups from our venue and it falls directly in line with the Green Hands' mission of reducing waste and minimizing adverse impacts on our resources.” - Jen Snare, St. Augustine Amphitheater Green Hands coordinator
Jack and Kim Johnson share their experience using r.Cup --Pollstar
r.Cup CEO Op-Ed on the 6 reasons the music industry isn’t making greening progress faster
“A Minnesota-based company is working with bands like U2 to develop an alternative that creates zero waste, generates additional income for participating venues and gives fans a souvenir.” —Billboard magazine
“Organizations like r.Cup focus on reducing the overall amount of waste from an event.” —Pollstar journalist Francisco Rendon
r.Cup CEO moderates panel on what he and others are doing to make concerts more sustainable —Billboard magazine
“Available was a cool reusable cup program, r.Cup...I’m all for this and hope to see it at more events soon.” —Milwaukee Journal Sentinel
“After using r.Cup, I see almost no plastic cups out there on the floor at all, and that’s a drastic change, a shocker.” —Aloha Stadium deputy stadium manager, at Jack Johnson’s concert
“The r.Cup is much more than just a cup - it's the latest in a series of initiatives aimed at reducing and mitigating the environmental impact of touring with a rock'n'roll show.” —Cathleen Falsani, U2 News
r.Cup CEO discusses reducing single-use plastic in the live event industry, movement building, and impact.
r.Cup CEO shares details on how his firm “greens” U2’s tours –U2 News